Ebook OR Software

Digital Products gains

If you’re looking for a quick and easy way to start a business, or maybe just a

way to supplement your current income, then selling digital products online is the way to go.  You’ve probably heard this dozens of times, right?

And you probably assume I’m referring to ebooks, right?  I thought so. But you’d be wrong.

Oh sure, there’s nothing wrong with selling ebooks.  But if you want to really help your customers (and help your bank account), selling software online is the way to go.  Let me explain…

No matter what type of business you have, people aren’t buying “ebooks” or “software” or any other product.  What they are actually buying are solutions to their problems.  If you can take away their pain, or make things easier, cheaper, more efficient, quicker, etc, then they’ll line up in droves to buy from you.  In short, if you can make someone’s life better by providing them with a solution that they want and need, you can bet you’re sitting on a pot of gold.

As I mentioned before, ebooks and other information products are fine.  If the information within them somehow betters someone’s life, you got a good product on your hand.  But as technology explodes and society trains us to become impatient, more and more people want to do things fast, like now.  Actually scratch that, they want it done yesterday.

Just look around at some of the major markets and you’ll see what I mean. People are asking on forums, “how do I make money fast?” or “how do I lose weight fast?” These people know how to accomplish their task the slow way. But they’re looking for tools and resources to get the job done quickly.  We like instant gratification, and we like anything that will give us an edge over other people.

Let’s face it, people don’t want to waste hours reading an ebook or sitting through a video to find their solution.  They want to know immediately what the solution

is, and then they want tools to help them speed the process along.

This is especially true in competitive fields like online business.  If someone is just coming online and want to start up a business, they probably don’t have the leisure of spending six months, a year, or even more just to set up their business. They don’t have time to pour through huge 800-page manuals to learn how to hand-code a site in HTML or create a form.

What they want is something that can provide this solution for them instantly. And that’s where software comes in.